How to Beat the Summer Sales Slump

July 12, 2021 by Caroline Wilder

Oh hi! How’s your online vintage biz doing this summer? 👍🏼? 👎🏼?

If you’re seeing slower sales compared to this time last year, I want to tell you that there are a few things you can do about it instead of blaming it on the Etsy algorithm or convincing yourself that you’ll never see big numbers again! 😫 That’s no good! 🙅🏼‍♀️

I know firsthand how hard it is to stay motivated in times like these but I’ve learned to get past the noise in my head. 👊🏼

Scroll to read a handful of my favorite tips for beating the summer slump (or any slump) and let me know what you think! 💚

How to Increase your Etsy Traffic and Sales this Valentine's Day!

January 20, 2021 by Caroline Wilder

With another major gifting holiday right around the bend, you’ll want to make sure your Etsy shop is optimized for those (vintage) lovers to find you!

I usually do really well with seasonal decor and I bring a lot of extra traffic to my shop just by stocking even a handful or a dozen or so listings that are popular during those few times of year. And remember that seasonal customers can very likely turn into year-round customers!

So if you haven’t done this yet, follow these steps to get your shop Valentine’s Day ready and take advantage of the extra L-O-V-E! Keep reading!

How to Ship Like a Pro to Save Time, Increase Profit and Get Great Reviews!

January 17, 2021 by Caroline Wilder

When I recently polled fellow vintage sellers about the aspects of their shops that they struggle with the most, one of the common themes was shipping, and the answers spanned from how to package items correctly to where to buy postage to how to set up shipping profiles, and so on and so on...🤯

Shipping is a tough nut to crack and it’s taken me years to figure it out and I’m still constantly looking for ways to optimize my strategy to save time and money. And when I say constantly, I mean it!

I think back to those early days of selling on Etsy and I’m embarrassed by how I didn’t take shipping seriously and how I neglected to take it into account towards my shop’s overall strategy (um wait, I had no strategy 😩). Oh how many hours I wasted and so much profit down the drain over the years! 🤦🏼‍♀️😭

So I know shipping isn’t really anyone’s favorite topic but we all have to deal with it - let’s try to shift our mindset and fall in love with it instead of dread it, shall we? 👁❤️📦👍🏼

Keep reading!